
"It's a way for people to connect their money with their own interests and values," says Triodos spokesman, James Niven. "It's something tangible. They are conventional accounts in every other way, except with the big difference that it's completely transparent where the bank is lending. There is a strong demand from people who want to know exactly how their money is being used."
Co-op spokesman Dave Smith says: "It has been driven by consumer demand. It is no coincidence that you see so many fair trade products in the supermarket. Banks can't isolate themselves from this. If people want to buy Fairtrade food, they'll want it in their financial services, too." ~ The Guardian